Head of Marketing
Full-time • New York, NY
Job Description
We are looking for a Head of Marketing that is interested in joining a growing and hardworking team. The role’s main priority will be to take the lead for all marketing activities and the overall business performance of the app. This includes both strategy and execution. You will be working closely with the founders of the company.
Responsibilities
Set-up and implement the end-to-end brand GTM strategy and be responsible for achieving brand and business targets.
Define and manage the appropriate marketing mix in order to optimize marketing impact and efficiency.
Manage a multi-channel marketing strategy across digital, social, offline, performance, PR and partnerships.
Own and drive performance marketing
Support BD and strategic partnerships in the country.
Work on budget management, reporting and strategy alignment.
Work closely with leadership in country, in region and at the NY office.
Be responsible for core brand and business KPIs in your market as well as the respective analyses and reportings.
About You
Someone with keen understanding of the consumer internet space and interest and experience in marketing to GenZ.
A hands-on leader, who is equally comfortable with big picture thinking and aligning large projects as with hands-on execution.
At least 5 years of experience, with some previous experience in brand marketing and general management
Right brain creative thinking paired equally with left brain analytical and data-driven reasoning.
Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in an international / remote team environment.
Entrepreneurial mindset with the ability to work independently.
Innovative mind with innate curiosity to try and test new things in combination with a hands-on mentality to get things done.
Affinity to cultural trends and a good understanding of our target group.
Thrive in a fast-paced environment, high comfort level with ambiguity and adapting to change.
Our Company
Flip is the next big dating app that focuses on giving their users real authentic relationships.
There are hundreds of dating apps out there now, that don’t verify whether their users are real or not. On Flip, we do.
We are a group of innovative and creative people, who are constantly working to create new and innovative features for their users.
Our Culture
Open: A place where we encourage everyone to speak their ideas
Hardworking: Everyone has a job, and gets it done
Kind: Be respectful and understanding
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.